What you'll need to do first is create a user account here: http://www.equinenow.com/account_form.htm Then, click on a tab near the top of the website for the category (ie, Horses, Trailers, Tack & Saddles, etc.). Next, click the Place an Ad menu item below the tabs. That will present you with ad type choices (ie, Premium Plus, Premium, Regular Photo (free), and Text (free)). Just decide which ad works for you and click on one. You'll then see the ad form, which will ask you for all kinds of information about your horse, give you the ability to upload photos and/or video, etc. depending on the type of ad you choose. You can "Feature" your ad if you'd like to colorize it and have it show up in the right sidebar and home page scroller. Also, if you select a paid ad, you'll need to have a Visa/MC/Amex/Disc handy. Fill out the forms then click the Preview button and if OK, click the Save button. That's all there is too it. Let us know if you have any problems and thank you for using our site...